CLOTHING DESIGNED
with purpose
MADE TO MAKE you feel good
THE SAGA EFFECT
Saga is more than just a slow fashion brand - we are a movement that celebrates you. Our mission is simple: to create clothing that makes you feel good all while we challenge the norms of the fashion industry.
​
Clothing should be made for you, to fit you and your amazingly unique life - and not any other way! This is why we at Saga put your comfort and confidence above all else. For this very reason, we are proudly size-inclusive.
​
At Saga, we aspire to empower you to feel confident and comfortable in your own skin, while we actively promote all things ethical and sustainable in fashion practices.
​
Step into a world where fashion is more than close, where it's an extension of your personality and makes you empowers you to be your true self. Welcome to Saga - where you can truly and simply be yourself.
OUR VALUES
WHAT WE stand for
Clothing made Versatile
We believe that your clothes should adapt to your lifestyle. Our garments are designed to be versatile, allowing you to effortlessly transition from day to night, work to play. Mix and match our pieces, layer them with ease, and accessorize to create a look that's uniquely yours.
Slow fashion in a fast world
In a world of fleeting trends and disposable fashion, we stand firmly against the tide. We believe in creating timeless pieces that defy the boundaries of time and trends. Our garments are an investment in quality, style, and durability – a true testament to the slow fashion movement.
Silhouettes for every body
We celebrate the beauty of every body type. Our collections are thoughtfully curated to embrace and enhance your unique curves, ensuring you feel comfortable and confident in your own skin. So you get to experience the joy of fashion that truly celebrates you.
Traditional Textile in
westernised silhouette
We draw inspiration from the world of traditional textiles and combine them with exquisite Indian craftsmanship. From fabric to construction to dripping, we use a blend of old meets new by infusion of traditional textiles within modern feminine esthetics designs to celebrate you. For us, every garment tells a captivating story of art through fashion
MEET THE FOUNDER
OUR PURPOSE & our muse
Saga was born out of Kinjal's deep admiration for her mother, Sangeeta, who ignited her love for fashion and continues to be her guiding light. Sangeeta's impeccable sense of style and fearless self-expression have left an indelible mark on Kinjal's creative spirit.
"Sangeeta, my mother, is the beating heart of Saga. Her innate style and unapologetic embrace of her individuality have shaped our brand's essence. I am forever grateful for her unwavering support and inspiration." - Kinjal, Founder of Saga
​
Driven by her mother's influence, Kinjal pursued her passion for fashion by studying design at NIFT. With a strong foundation in construction and pattern-making, she set out to create a brand that empowers women and challenges conventional beauty standards.
Saga is a manifestation of a deep-rooted love for fashion and the desire to change the world of fashion. Kinjal's journey, fueled by her mother's spirit, led her to create a brand that celebrates individuality and makes every woman feel like a queen. With Sangeeta's wisdom and Kinjal's passion, Saga strives to empower women from all walks of life to embrace their uniqueness and shine.
OUR COMMITMENT
WHAT we believe
At Saga, we wholeheartedly believe that fashion should never compromise your comfort or your identity. We celebrate the beauty of diversity and embrace every body shape, every size, and every story.
Our garments are meticulously crafted to fit you perfectly, embracing your curves, highlighting your best features, and making you feel like the goddess you are. We recognize that every woman is different, and every body is unique.
No more conforming to rigid size charts or compromising on style. With Saga, you can embrace versatile silhouettes that bring out the best version of yourself. Welcome to a fashion experience that celebrates your individuality.
From the founder - Kinjal
A LOVE NOTE
Saga was born from the love and inspiration I drew from my remarkable mother, Sangeeta. Her unwavering confidence and authentic self-expression shaped the very essence of our brand.
​
At Saga, we challenge the norms, break free from limited choices, and embrace diversity. Our garments are crafted with meticulous care to celebrate your individuality, to embrace every curve and every story. With Saga, I aspire to leave an indelible mark upon the world - one that celebrates diversity empowers confidence, and fosters a sense of belonging.
Together, let us reimagine and redefine what fashion means to each one of us. Let's embrace our authentic selves and empower everyone around us to do the same!
SHOP OUR favorites
Feel like your magical self in our range of clothing from dresses to bottoms, all designed to make you feel your most confident self. Check out what we have in store for you!
YOU MUST HAVE Seen us on
