About Us

SAGA is a women’s western wear label rooted in conscious fashion, created to make you feel as good as you look. Every piece is thoughtfully designed to celebrate femininity, comfort, and effortless style — while honoring the values of sustainability and ethical craftsmanship.

Born in India and made entirely here, SAGA believes in doing fashion differently. From sourcing natural fabrics like hemp and cotton to working with skilled local artisans, we ensure every garment is crafted with care — for you, and for the planet.

The name SAGA is more than a brand — it’s a tribute. Derived from the name of our founder Kinjal Pawar Thakkar’s mother, Sangita, it embodies strength, grace, and timeless beauty — the very spirit that inspires our collections.

This is your story. This is our SAGA.